A man sat by a cabinet full of wires near my house for quite a while recently. Now I have access to superfast broadband. Only I have to pay for it to activate it.
When superfast broadband comes to your area you don't actually get it unless you upgrade and pay more to your provider for it - as they have to pay for access to it on your behalf.
Talktalk want an extra £10 a month for 'medium superfast broadband' or £15 a month for 'super-superfast broadband'. As I can manage okay at the minute I'll do without for now but I'm grateful to have the option. The vast majority of Cumbrian residents should have it by the end of 2015. You can check availability in you area here.